When we are about to return to normality in the face of the Covid 19 pandemic, an event arises that scares the whole of Europe: the Russian invasion of Ukraine.
It is not news that this war caused instability in the financial markets, not only in Portugal and Europe, but throughout the world. With the rest of European suitcases, the effects are reflected - we want prices, we want energy or food. All these factors influence the remnant day by day, especially not the food remnant. For the economy, the challenges also lie in topics such as technology and guaranteeing productivity in stores, as shown here:
Climbing two energy prices and two food: the effects of war could be highly devastating for the world economy, I have to shoot energy and raw materials prices even higher. Despite the lack of resources, the additions to these benefits will increase and will continue to increase throughout the period, exerting great influence on distribution and resale suppliers, significantly impacting the purchasing power of the final consumer.
Unstable Financial Markets: The instability of financial markets can force consumers to take steps to protect their investments. When we fall into war, savings are essential. The population will ration or consume, reducing the need for less necessary goods.
Cybersecurity: War is not just about shooting or fear of terror in society, there are also various attacks in the digital environment. Computer attacks are likely to increase, making cybersecurity play a more critical role in medium and large enterprises. Since digital consumption, through e-commerce, has shown great growth in recent years, this current factor is yet another confirmation of the need to invest in virtual security.