The growth of the retail sector, from the constant emergence of new trends and the changing scenario of the last 2 years, has caused some retailers to transform quickly.
But after all, what is the main role of technology in these constant changes?
Virtual reality
Although this technological aspect is no longer a novelty, it has only been in recent years that we have been able to notice the de facto adaptation of retail to this reality. A good reference is the case of Walmart, the great American retailer that, in 2017, started by creating a virtual store concept. Here, consumers can buy products through virtual reality and have them delivered to their door. The Metaverse has been notorious in the last year and this interaction with the purely digital world is here to stay and a lot of innovation is expected to come in this field.
Touchless checkout
The checkout process is one of the most important for the retail industry. It is the moment when the consumer has more contact with the retailer and the retailer is able to deliver an optimized, personalized, fast and efficient experience. In recent times we have seen the adaptation to the touchless checkout process, which allows the customer to make their purchases without having to pick up their wallet or go through the cashier, using only the grab-and-go system. The pioneer company of this system in its physical stores was Amazon Go, meanwhile national and international retail giants, such as Continente, are already following this trend, delivering a differentiated experience to the consumer.
The great growth of cryptocurrencies
The cryptocurrency trade is no longer a novelty, which has also accompanied the growth of the digital environment. This initiative is also increasingly adopted by physical stores. There are already several companies that rely on this payment method, such as Starbucks, Burger King, Pizza Hut, Twitch and AMC. Innovation has no limits when it comes to technology and the retail giants are constantly following the innovation landscape.
POS
All these factors mentioned above require a one-sided POS, with an integrated point of sale system. A system that allows controlling all points of sale on a single platform, integrating platforms from other purchase processes, automating tasks, personalizing and making the consumer experience much more attractive. These sales systems have been increasingly adopted by companies, due to the great advantages they bring to retail today. To learn more about how to integrate the payment system, visit Tlantic Store Sales Services. Your in-store POS with innovative and advanced features aimed at optimizing the customer's shopping experience.