It is no longer a novelty the use of the QR Code in the field of Marketing is a great technique to drive traffic to your website or to engage the consumer and lead them to your call to action.
However, in retail, the QR Code has been developing a much more important role and has been extended to the use made by marketers.
QR Codes make the purchase process much easier for the consumer.
With the high growth of e-commerce, the use of these two-dimensional codes has stood out in the competitiveness of the market. It is considered one of the great technological trends. The one that best transforms the consumer experience by facilitating access to information in the palm of the hand.
So what are the uses of QR Codes in retail?
cashless payment
One of the things that digital evolution has brought is the facilitation of payment methods. And one of them is payment via QR Codes. Some of the companies that are using this method for payment are: Dunkin Donuts, Starbucks and 7-Eleven.
Metaverse: promotion of virtual stores through QR Codes
Two large international companies are already using this technique to attract customers to virtual reality and to enjoy a 100% experience with this technology. Amazon and Tesco already allow the customer to enter an online store, choose their products, items or groceries and simply leave the store.
According to Amazon, they use a combination of artificial intelligence, computer vision and data from various custom sensors in their products.
Personalization of the consumer experience
In traditional advertisements, Lacoste has integrated QR Codes to promote the reading of products that are in greater trends and, in this case, most used by athletes that the brand sponsors. The brand's objective is to act almost as a digital influencer, by indicating right away what the product is and directing the purchase. A way to reach consumers and influence them with an optimized shopping experience.
And now, here are some tips on where you can apply QR Codes in your stores:
1- In front of the Store
2- In the store assistant and collaborator
3- In your store (labels, posters, flyers)
4- On the products (replacing the traditional bar code by the QR Code)
5- Online Checkout (Cashless Payments)
Make sure you use software that supports your business innovation. Learn more about the Tlantic Store Sales Services solution and the Cashless Payment functionality and even about Tlantic Mobile Retail and optimize the labels on your shelves, supports and products!